Bicycle tourism: getting started concise 101

Many destinations can easily capitalise on what they’ve already got to attract more bicycle tourists, without having to spend a lot of money or provide significant new infrastructure.

Here are our key recommendations:

  • Start small.
  • Work with what you’ve already got
  • Find and tell your unique story/narrative
  • Develop a compelling and strategic marketing campaign
  • Curate itinerary packages
  • Engage with local businesses

Make it easy for cyclists:

  • to find you
  • to find and access trails
  • to navigate once on the trail
  • to connect experiences