Healthy and meaningful connections between people and places
Bicycle tourism: industry opportunities and challenges
The bicycle tourism industry, despite its burgeoning success, is still in its infancy and remains a relatively primitive industry. This is exciting, as the journey has only just begun and there is so much opportunity and potential ahead!
Among the industry’s key opportunities are:
Most destinations can get started easily and for minimal investment
A variety of audience segments provides multiple opportunities
New and enhanced local business opportunities
Cycling events are a great way to promote your region as a bicycle tourism destination
The industry also faces a number of challenges. Among them:
The industry is fragmented with limited consolidation or collaboration.
The industry is characterized by a very large number of small players, each with limited marketing budgets.
Information isn’t easy to find.
Businesses don’t know how to engage with cyclists, or what they need.
Destinations don’t know where to start to start providing for, and attracting cyclists.