As the ACT Government’s inaugural Coordinator, Active Travel Office, Anna was responsible for imitating a wide range of programs and projects to encourage greater uptake of walking and cycling as a mode of transport.
One initiative was the successful introduction of Australia’s first Bike Stop business program – an initiative intended to connect local and visiting cyclists with local business.
Bike Stops are local businesses who provide a range of facilities for bike riders – both locals and visitors. The types of facilities provided by each business varies, and includes access to toilets, showers and change rooms, bag storage, water refill and tyre pumps, among other services.
While these type of facilities are often provided at workplaces across the ACT, there is little to support those who are visiting the city and town centres for purposes other than their normal place of work or education.
In developing this program, Anna engaged with a wide range of local businesses, creating greater awareness of the benefits of attracting cycling customers, and working with business to provide training and upskilling for this purpose.
A significant component of this program’s success is in the communications and marketing, which Anna undertook in collaboration with a wide range of Government Directorates and with broad stakeholder support.
The program contributes to the ACT Government’s intent for Canberra to be Australia’s cycling capital; helping to brand and identify the city in this way.