Content and copywriting

Anna has over ten years’ experience developing quality, timely and on-point content and copywriting for a range of audiences and across a number of mediums, formats and subjects.

She has gained this experience through a long career history in both the public and private sectors, including within the ACT and Tasmanian Governments, and ranging from large corporations (GHD Pty Ltd) to small start-up enterprises (CycleLifeHQ, ednr real foods), and community/not-for-profit organisations (BikeSA).

In Government, she has regularly prepared high quality for a wide range of Ministerial briefing materials, policy documents and legislation, white papers, analytical research and evidence-based reports for complex, challenging and often controversial subject matters. Within this environment, she has also regularly developed press releases, and social communication and marketing strategies and content.

In other creative spaces, Anna has developed full website content with clear calls to action, SEO-focused blogs and articles, thought leadership pieces, digital communication strategies, destination marketing, case studies, Electronic Distribution Materials including for lead-generation, and on-site interpretation materials.

While much of this material is focused on the cycling industry and reflective of Anna’s most recent employment, she is able to apply these skills across a wide range of subjects and topics, relevant to client needs. Anna thrives on new challenges, learning new subject matter and bringing a fresh perspective to client needs.