Local cycling Ambassador program

As Global Operations Manager for CycleLifeHQ, Anna successfully initiated, developed and implemented a global Ambassador program for local cyclists.

The program involved 78 cyclists from a wide range of cycling interests, backgrounds, continents and countries across the globe who contributed content about local rides and businesses, inspiring others to visit their regions.

Through this program, Anna established a global community of cyclists, regularly connecting with each other, sharing experiences, seeking feedback, brainstorming and inspiring each other.

Anna developed the communication channels and platforms to enable this; as well as resources and tools to assist local Ambassadors in developing bicycle tourism content, engaging with local businesses and communities, and providing avenues for the Ambassadors to generate new income streams for themselves, and to raise their own public profiles.