I work with a wide range of organisations, destinations and authorities to create healthy and meaningful connections between people and places. In all aspects of my work, I seek to improve the lives of individuals and communities.

Services include:


  • communications management
    • creative, compelling and inspiring content development
    • story-telling and the creation of rich, engaging narratives
  • stakeholder engagement and development of effective working relationships
  • human-centred design
    • stakeholder and community engagement
    • audience and social research
    • customer experience
    • online journey mapping and web content development
  • brand management
    • identify competitive advantage and unique value proposition
    • strategic planning for marketing and advertising campaigns
    • market research and analysis
    • create trust, loyalty and community
    • monitoring and evaluation
  • public relations
  • analytical research – qualitative and quantitative
  • policy development
  • project management and program delivery
  • business and product development
  • strategic partnership development, including B2B relationships
  • assessment, identification and recommendation reports


  • travel writing for cycling destinations
  • destination marketing
  • bicycle tourism strategies
  • active travel network reviews
  • concept planning

Products and programs include:

  • local bicycle friendly business training programs
  • health and well-being programs for workplaces, communities, property managers and developers including:
    • Workplace Travel Plans
    • End-of-Trip Facility strategies
    • Community activations and behaviour change programs
  • customised cycle tour itineraries and tour hosting